How Effective Are Traditional Advertising Campaign Types In The Era Of Internet Marketing?

Advancements in technology ensure new methods of advertising and marketing are constantly emerging.

This doesn't necessarily render older practiced forms redundant.

More traditional advertising formats, including: billboards, radio, television, transportation and publication advertising still maintain their relevance in an ever-changing world.

Forecasting campaign results has always been one of the major issues for the advertising industry.

With the emergence of internet campaign strategies, large amounts of data are available to be analysed and predict campaign performance.

A well rounded branding strategy engaging digital and traditional campaign types is always the best way to market your brand.

This strategy allows the brand not only to connect to an audience which would otherwise be lost through digital marketing methods alone, but also ensures that the brand connects with the individual across multiple platforms, reinforcing its significance and legitimacy.

One of the major problems with online marketing relates to the amount of scams which exist on the internet.

It is not uncommon to come across an advertisement on a webpage which looks dodgy, or even worse, pretends to fulfil a particular function.

As a result of this culture, less trust is generally associated with internet marketing schemes - all the more emphasizing importance behind traditional style marketing campaigns.

If you're interested in reading more, or wish to know how to engage in a traditional advertising campaign, read my other article: Are Advertising Agencies Still Relevant Today?

Can you think of any other reasons for why traditional advertising campaign types are still relevant in the era of internet marketing? Let me know in the comments below.