How Effective Are Traditional Advertising Campaign Types In The Era Of Internet Marketing?

Advancements in technology ensure new methods of advertising and marketing are constantly emerging.

This doesn't necessarily render older practiced forms redundant.

More traditional advertising formats, including: billboards, radio, television, transportation and publication advertising still maintain their relevance in an ever-changing world.

Forecasting campaign results has always been one of the major issues for the advertising industry.

With the emergence of internet campaign strategies, large amounts of data are available to be analysed and predict campaign performance.

A well rounded branding strategy engaging digital and traditional campaign types is always the best way to market your brand.

This strategy allows the brand not only to connect to an audience which would otherwise be lost through digital marketing methods alone, but also ensures that the brand connects with the individual across multiple platforms, reinforcing its significance and legitimacy.

One of the major problems with online marketing relates to the amount of scams which exist on the internet.

It is not uncommon to come across an advertisement on a webpage which looks dodgy, or even worse, pretends to fulfil a particular function.

As a result of this culture, less trust is generally associated with internet marketing schemes - all the more emphasizing importance behind traditional style marketing campaigns.

If you're interested in reading more, or wish to know how to engage in a traditional advertising campaign, read my other article: Are Advertising Agencies Still Relevant Today?

Can you think of any other reasons for why traditional advertising campaign types are still relevant in the era of internet marketing? Let me know in the comments below.

Are Advertising Agencies Still Relevant Today?

 

It can be easy for us to forget the benefits of expert advice in an era which now seems dominated by big data internet marketing schemes.

 

It is, however, of fundamental importance to the business owner that their sight can pierce through the dense cloud and understand that engaging an advertising agency often means accepting assistance from an expert in this exact industry.

 

Throughout all of time, business owners have hired specialized experts to undertake particular roles and ensure that the owner can focus on matters more important to his/her role in sustaining the business.

 

This hasn't changed, and for this reason and those following, I sincerely recommend any business of appropriate size employ the efforts of an advertising agency.

 

How can I tell if my business is ready to engage advertising services? Check out my other article 'When Should My Business Start Advertising' to assist you in answering this question.

   

On the other hand, it is still necessary to conduct research and find an advertising agency with expertise most beneficial to your particular business type.

 

A website tool I've been developing lets the user find exactly that!

 

Feel free to visit Oureon to utilize an advertising service search engine, providing specific avenues of data-matching to find the agency or service most suited to your business.

 

 

 

Additional Reasons for Employing an Advertising Agency:

 

1. Advertising agencies will help the business decide which advertising services are most beneficial to the company in respect to the constructed brief.

 

2. Advertising agencies have an established and relevant industry network before the campaign is even born.

 

3. Advertising agencies already have the necessary internal infrastructure to ensure efficiency and success in campaign production.

 

4. Advertising agencies have developed strong relationships with media agencies and platforms, ensuring your campaigns can be placed in optimum positions and locations.

 

5. Advertising agencies don’t only focus on traditional campaign types. Many advertising agencies in contemporary times are moving towards the digital world, containing within their ranks individuals with great expertise in digital marketing practice.

 

6. Advertising agencies are also efficient at coordinating campaigns across multiple media platforms at the same time, allowing branding to benefit from a range of platform types, and generally increase the brands perceived legitimacy.

 

7. Remember! For the vast majority of businesses, engaging an advertising agency offers a cheaper and more successful alternative to building an internal marketing department that can launch its own campaigns.

 

Do you think advertising agencies are still relevant today? Let me know what you think in the comments below, or if you can provide any other reasons.

The Delicate Dark Horse

 

Once every few years, greatness is born. An agency awakens, born with the spirit of eccentricity and passion. The pleasure of enlisting this daring bunch will include incalculable quality. They represent the rare breed of dark horse; often they are spotted active into the later hours of the night…

 
Over the years success slows the acceleration of creative momentum. As this pack grows larger, they escape from darkness and the light illuminates their presence. The darkness was key to their flair. Without the darkness, hunger is quenched with an abundance of resources. Without the hunger, less relies on their momentum.

The pre-adipose period is when the horse is most susceptible to over achieve its responsibilities.